MEDIA RESPONSE TRAINING
COURSE CATEGORY: Management
DURATION: 1 Day
COURSE OBJECTIVES AND BENEFITS
The objectives of the Media Response Training are to raise awareness and give guidance on how to communicate efficiently with the press before, during and after maritime emergencies, establishing an effective Crisis Communication Plan.
Topics cover:
-In-depth discussion of the phases of a Crisis / Crisis Communication Lifecycle
-Risk Communication Principles for Emergencies
-Getting a Seat at the Decision making Table
-Crisis Communication Plan
-The role of spokesperson
-Nine steps of Crisis Response
-Surviving the first 48 hours
-Stakeholder/Partner Communication
-Working With the Media
